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Crafting Your Personal Brand

Read Time: 3 minutes

Your personal brand is a unique blend of the experiences, skills, and talent that make you who you are! It’s how you present yourself to the world. Your personal brand is important to help you stand out whether you are applying for a job, starting your own company, or making an impression on digital platforms.

It can be challenging to create a personal brand. One of the biggest problems when getting started is getting lost in the process because you’re not sure where to begin.

Here are six tips for creating your personal brand to help get you started!

Be Focused

What is your key message, and who is your audience? Keeping your message on point for your target audience will make it easier to create content and have others help to define you. The narrower your focus, the easier it will be for people to remember you and relate.

Be Authentic

Be genuine and authentic. Master your craft, skillset, or industry before starting to develop a personal brand – then your content will amplify who you are.

Tell Your Story!

Build an audience on your authentic narrative. Create a story around your brand that your audience can recognize, relate to, and engage with. A great way to tell your story and make a personal connection is through video.

Be Consistent

Become a thought leader and master a single topic, then create content and your voice around it. Create something consistent either visually or personality-wise. Make sure you create a unique differentiator that people can associate with your brand to know that it’s you!

Follow a Successful Mentor

Success can come from studying and emulating popular topics and individuals across social media platforms. Find influencers in your space that are doing great personal branding.

Live Your Brand Every Day!

Your personal brand should be with you 24/7. If you’re being authentic and genuine, then you are truly living your brand. Your brand isn’t just a reflection of your job functions like finance or creative, it’s also a reflection of your ideas and ideals like giving back thoughtful leadership or mentorship.

There is no other person in the world that is exactly like you – you are 100% unique! That’s why building a personal brand is so powerful. When you build a personal brand, you immediately differentiate yourself from the competition because YOU are different. Remember the old saying “you never get a second chance to make a first impression?” Make sure your personal brand is one that will set you apart, build trust and reflect who you are.

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