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Filmed live on location in London Ontario, The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com.

Join Rick and Cheryl every Thursday when B2B Sales and Marketing meet!

Episode 28 - August 6th, 2020

Videos are among one of the most versatile digital marketing tactics marketers can leverage. They can be served up in a wide variety of ways and used on a variety of different platforms and are extremely effective at getting the attention of your customers, prospects, and employees.
This week on The Smarketing Show, Rick and Cheryl walk through the top must-have marketing videos and how to add them to your strategy as an effective way to engage, inform and entertain your audience.

Episode 27 - July 30th, 2020

This week on The Smarketing Show, Rick and Cheryl discuss the in’s and out’s of social media advertising, how to get started, what to spend and a breakdown of how the major platforms work. The days of simply posting on social and expecting all your followers to see everything are over. Today and moving forward, it’s about how you target your audience, build customer journeys, and get people to your website or convert. Paid social media strategies help with exactly that. Watch and learn more about choosing objectives behind your SMM:

  • Awareness: Build brand awareness or increase reach/followers.
  • Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you directly.
  • Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.

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Episode 26 - July 23rd, 2020

This week on The Smarketing Show, Rick and Cheryl discuss paid advertising and how including it into your digital DNA allows you to reach your customers where they are and present your company as a buying decision option for only those looking at specifically at what your business offers.

Learn more about search and display ads, keywords, landing pages and retargeting. Paid advertising is a great way to direct more website to your website and increase business, but it can become expensive if you aren’t careful.

Episode 25

(July 16th, 2020)

Finding a cause or charity to support is a practice many companies have adopted, for reasons ranging from improved company culture to strengthening your marketing efforts and improving internal morale. This week on the Smarketing Show, join Cheryl and Rick, who is on location, as they shine a light on a charity that is near and dear Sell To Win and In2communicatons, Mario’s Victory Against ALS. For more than two decades, Mario Vella has been fighting Lou Gehrig’s disease, and defying the odds. Find out how they are creatively continuing to fundraise and learn more about why giving back not only helps the charity, but also opens new avenues of business development.

Episode 24

(July 9th, 2020)

Finding a cause or charity to support is a practice many companies have adopted, for reasons ranging from improved company culture to strengthening your marketing efforts and improving internal morale. This week on the Smarketing Show, join Cheryl and Rick, who is on location, as they shine a light on a charity that is near and dear Sell To Win and In2communicatons, Mario’s Victory Against ALS. For more than two decades, Mario Vella has been fighting Lou Gehrig’s disease, and defying the odds. Find out how they are creatively continuing to fundraise and learn more about why giving back not only helps the charity, but also opens new avenues of business development.

Episode 23

(July 2nd, 2020)

This week on the Smarketing Show we discuss marketing best practices from the auto industry with special guest Scott Wain with SW Consulting. The COVID-19 pandemic has had a very fast and severe impact on the auto industry, and on today’s show we will look at the buying journey in today’s marketplace, opportunities that exist for dealers when it comes to lead nurturing and what the future state could look like when it comes to how we buy vehicles. Watch and learn some best practices the auto industry has adopted that any businesses could apply to their marketing and sales model.

Episode 22

(June 25th, 2020)

Promotional Products got their first real ‘launch’ 1789 when George Washington supporters were given commemorative buttons. There are now over 750,000 different products in use and the promotional product industry has been valued in the billions. Join Rick, Cheryl and special guest Paul Wieleba with WE Promotional Advertising, in a discussion around why and how promotional products should be apart of your marketing mix. Learn more about the trends and mistakes when it comes to how companies are using promotional marketing products.

Episode 21

(June 17th, 2020)

This week on the Smarketing Show-an Inside look at authentic marketing through the gaming industry with special guest Karen Chalmers, Marketing Director at Big Blue Bubble. Rick, Cheryl and Karen discuss how the gaming has been positively affected my COVID 19 as video game play was up 75% during peak hours and marketing spends in the gaming industry are up 18%.

Plus- find out why Big Blue Bubble prides itself when it comes to promoting authentic marketing and how you can follow suit.

Like and Follow Big Blue Bubble and their authentic marketing on social platforms- all made here in London Ontario. Their new game- Forgone is being launched in stores this Fall!

Episode 20

(June 11th, 2020)

This week on The Smarketing Show, Rick and Cheryl are joined by Ray Stasieczko, Founder/CEO

TEASRA, The Innovation Channel LLC, to discuss the elephant in the room as businesses cling to status quo and fail to see the value of digital client relationships which could be a way to drive better business outcomes.

 

Episode 19

(June 4th, 2020)

What is happiness and why is it important? That’s our topic this week on the Smarketing Show with a special guest Happiness Researcher & Health and Wellness Educator, Gillian Mandich.

Join Rick, Gillian and Cheryl for relevant messaging around how sales, marketing and business leaders can maximize their happiness during unprecedented times of business adversity.

Episode 18

(May 28th, 2020)

There is no doubt that COVID-19 has disrupted the economy and how businesses around the world operate. Remote work, virtual interviews and online meetings have become the norm, even in industries that never embraced this technology before. Not only are there obvious challenges during this global downturn, the new economic realities call for businesses to be strategic with their human capital retention and investment. BUT this is a great time to focus on employee recruitment.

Rick, Cheryl and Terry Gillis, President and CEO of AHRIA discuss:

  1. Proactive Recruiting for Future Hiring Needs
  2. Improving recruiting process
  3. Develop/Define company culture
  4. Tips for attracting/retaining talent during COVID
  5. Tips for transitioning new talent during COVID

Episode 17

(May 21st, 2020)

It’s crucial for marketers to always stay updated with fresh trends and social media statistics that could have an impact on their existing strategies. This week on the Smarketing Show, Rick and Cheryl discuss what makes up the perfect social post. Here’s a few quick tips:

1. Keep the branding of the company, colours, fonts and logo.
2. Have a second set of eyes take a look at your post.
3. Use organic pictures of your own people or team members where possible
4. Include some text inside an image as oppose to just an image. 20% of the text can be inside the image and the rest can go around it.
5. The text outside your image should be short and direct to the point.
6. Do polls, questions, and raffles with your posts, involve your viewers.

Episode 16

(May 14th, 2020)

For more than 20 years, Susan Regier has helped businesses accelerate sales and profits with her copywriting, brand storytelling, coaching, and marketing savvy skills.
Join Rick, Susan, and Cheryl this week on The Smarketing Show where we discuss the 4 marketing mistakes that will drive customers away – and they hold true whether you’re marketing on a Website, posting on social media, or talking face-to-face during a sales or networking meeting.

1. Not getting into the conversation in your prospect’s mind – or understanding their problem.
2. Not creating a market-dominating position.
3. Talking about your process instead of your outcomes/benefits.
4. Having a call to action that says, CALL ME.

Episode 15

(May 7th, 2020)

Businesses have addressed the COVID crisis with supporting messages, programs, extended loyalty memberships, free access to content, donations, and volunteering. This week on the Smarketing Show, Rick and Cheryl discuss what’s next when it comes to virtual business strategies. Some strategies include:

Companies are looking for new ways to speak out, putting video format on the rise.
Many brands have made official statements to encourage people to stay home and prevent disease spread. Some went even further, changing or upgrading their logos or mottos.
Many companies have opened access to gated or paid content, like educational materials, reports, statistics, subscription-only articles.
Some companies offer discounts, free shipping or cashback for categories related to self-isolation.
Many brands offer discounts and % off for frontline workers – medical staff, social workers, police, food industry workers, etc.

Episode 14

(April 30th, 2020)

Virtual meetings don’t have to be seen as a waste of time. In fact, they can be more valuable than traditional face-to-face meetings as they provide great opportunities to build engagement, trust and candor among teams and client relationships. This week on The Smarketing Show Rick and Cheryl discuss Managing Virtual Meetings. While the basics of etiquette still apply, running virtual meetings requires a different approach from chairing face-to-face ones.

Episode 13

(April 23rd, 2020)

Motivating your team to create, post and share company content on social media is a win for your brand, team, company, and clients! Increase your brand’s reach and image as you build out your community in an organic way! This week on The Smarketing Show, Rick and Cheryl discuss how businesses can encourage their employees to post company-related content on social platforms. Social media is one of the most effective marketing tools available today. Combine your sales team and social media and you’ll have a remarkably valuable asset at your fingertips that can help you establish your brand, engage with customers, and generate qualified leads!

Episode 12

(April 16th, 2020)

This week on The Smarketing Show: How to craft your content with self shot videos. If you aren’t creating video, you’re likely falling behind. But don’t fret. For most videos, the simpler and rawer it is, the more authentic the content seems … and that’s what really matters to your audience. Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. Viewers will stay on your website for almost 2 minutes longer when you have a video. The technical aspects of a video are important like lighting, audio and your video background. But what you say and how you deliver the message is even more important. This video offers tips on how to polish your content and your on-camera delivery.

Episode 11

(April 9th, 2020)
With an abrupt shift to remote culture, work life suddenly looks drastically different for many people. In this new and constantly changing situation, video has been thrust to center stage as a solution to every problem. Businesses are scrambling to implement video to not only stay productive but to keep their marketing and sales efforts moving.  Incorporating video into your digital marketing strategy doesn’t have to be a big production (although those are fun too!). Given the self distancing condition we are under globally, employees must learn how to shoot their own videos.
This week on The Smarketing Show Rick and Cheryl discuss why self shot videos really are as easy as 1-2-3. Video offers an opportunity for real, human connection when people can see us and hear us and get to know who we are — especially the leaders of organizations.

Episode 10

(April 2nd, 2020)

Businesses are all built on the same customer promises: better results, experiences or solutions. But how do you convince your audience that YOUR brand has all the answers they are looking for? The solution is easy: A Compelling story.

This week on The Smarketing Show, special guest Lisa Bragg, CEO of MediaFace joins Rick and Cheryl to discuss how to create a story that your company and customers can both benefit from. Storytelling is a content marketing power tool you can use to communicate your company’s message. It is a powerful marketing strategy that helps you establish relationships. If you share a story that consumers can instantly relate to, they will take the time to listen to your message and learn about the benefits of using your brand.

Episode 9

(March 26th, 2020)

This week on the Smarketing Show special guest-Carmi Levy, Director of Content Marketing at Info-Tech Research Group, joins Cheryl and Rick in a conversation around marketing your message during crisis. Carmi discusses why it might be necessary to push timelines back on some major campaigns and prioritize or pivot your content as required. Visual communication is powerful, as are the words we use, so it’s important to think about the messages your brand is sending. Don’t record video for the sake of recording video, be strategic and remember quality over quantity.

Episode 8

(March 19th, 2020)

Social Distancing during COVID-19 means selling virtually to customers and being supportive as oppose to sales orientated which is what your customers need right now!

In this virtual episode as we practice social distancing ourselves, Rick and Cheryl discuss the three types of salespeople:

    • Those who MAKE what happens
    • Those who WATCH what happens
    • Those that ASK what happened

How to be top of mind at point of need, plus- where are the opportunities right now? Cheryl explains how you can help support your customers with virtual events and how to partner with the right people! Studies show that your attitude is the average of the 5 people you spend most time with

Episode 7

(March 12th, 2020)

How much does Digital Marketing cost?

It’s a straightforward question, but like many things in life, the answer is complicated. There are many factors that go into how much you get charged, as well as how much you want to pay.

Actual amounts can vary widely. Some of clients dedicate as little as 5% of revenue to marketing and advertising, whereas others invest at much higher rates in the 20% and above range. The average amount that firms spend on marketing is currently 9.8% of revenue.

Rick and Cheryl break down the cost of NOT incorporating digital marketing into your business costs plus they look at the various ways you can spend those dollars.

  • By the hour
  • Project Based
  • Monthly Retainer
  • Dedicated Digital Marketer

Episode 6

(March 5th, 2020)

This week on The Smarketing Show, special live guest Liz Gray joins Cheryl in studio. Liz is an instructor at Fanshawe College’s Lawrence Kinlin School of Business and teaches Search Engine Marketing and Google Analytics courses. She has worked in the SEM field for 12 years and shares her ideas around digital marketing opportunities that businesses are missing including an effective strategy on how to handle the dreaded duty of writing website blogs. Liz explains why all businesses need to position their websites as information hubs and move beyond the brochure website.

Episode 5

(February 27th, 2020)

Episode 5 of the Smarketing Show is called Pursue the Review. Cheryl and Rick discuss how reviews play an important role in making your business look like a trustworthy source of information, both in the eyes of Google and your consumers. Learn tips on how to get more reviews and what to do with them once you do.

Episode 4

(February 20th, 2020)

Knowing what digital marketing metrics matter are key to measuring your success! In this episode of THE SMARKETING SHOW, Rick and Cheryl discuss fundamental KPIs you should have on your radar to evaluate your efforts and plan for better results ahead.

Episode 3

(February 13th, 2020)

How to incorporate video into your digital marketing strategy: Episode 3 discusses specific reasons why small to medium size businesses are unleashing the power of video. WHY video? People watch an average of 16 hours of online video per week – a 52% increase in the last 2 years. HOW? Cheryl and Rick will give you 3 easy ways to start today and some best practices to support your success. 86% of people would like to see more video from brands in 2020- it’s time to start listening to your customers!

Episode 2

(February 2nd, 2020)

Episode 2 is all about LinkedIn and why it’s become the most popular platform for B2B Sales and Marketing professionals. Find out why LinkedIn is more effective at lead generation than Facebook and Twitter and learn how to leverage the platform for brand awareness, influencer marketing and your online presence.

Episode 1

(January 30th, 2020)

Should You Insource or Outsource Your Digital Marketing? Rick Lambert and Cheryl Weedmark discuss the pros and cons of hiring an employee to do digital marketing or outsourcing to an agency.