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Filmed live on location in London Ontario, The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com.

Join Rick and Cheryl every Thursday when B2B Sales and Marketing meet!

Episode 5 - February 27th, 2020

Episode 5 of the Smarketing Show is called Pursue the Review. Cheryl and Rick discuss how reviews play an important role in making your business look like a trustworthy source of information, both in the eyes of Google and your consumers. Learn tips on how to get more reviews and what to do with them once you do.

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Episode 4

(February 20th, 2020)

Knowing what digital marketing metrics matter are key to measuring your success! In this episode of THE SMARKETING SHOW, Rick and Cheryl discuss fundamental KPIs you should have on your radar to evaluate your efforts and plan for better results ahead.

Episode 3

(February 13th, 2020)

How to incorporate video into your digital marketing strategy: Episode 3 discusses specific reasons why small to medium size businesses are unleashing the power of video. WHY video? People watch an average of 16 hours of online video per week – a 52% increase in the last 2 years. HOW? Cheryl and Rick will give you 3 easy ways to start today and some best practices to support your success. 86% of people would like to see more video from brands in 2020- it’s time to start listening to your customers!

Episode 2

(February 2nd, 2020)

Episode 2 is all about LinkedIn and why it’s become the most popular platform for B2B Sales and Marketing professionals. Find out why LinkedIn is more effective at lead generation than Facebook and Twitter and learn how to leverage the platform for brand awareness, influencer marketing and your online presence.

Episode 1

(January 30th, 2020)

Should You Insource or Outsource Your Digital Marketing? Rick Lambert and Cheryl Weedmark discuss the pros and cons of hiring an employee to do digital marketing or outsourcing to an agency.