Skip links

Why Your Small Business Needs to Make SEO a Priority

Thanks to the Internet, over 80% of consumers now research business products and services online before making a purchase decision. Therefore, if your business doesn’t have an online presence, chances are you may be missing out on opportunities to be considered when your ideal buyers are in the “buying window”.

While your website is the foundation for your online presence, your digital marketing strategy needs to extend into Search Engine Optimization (SEO) to create awareness, drive traffic to your website, and earn more sales.

SEO Stats:

  • 90% of clicks on page 1 of Google are on organic search results (not paid)
  • 33% of clicks are on the top organic search result
  • 76% of clicks are on the top 3 organic search results

The Benefits of SEO

Here are three key reasons why your small business needs to be focusing on SEO:

Improved Visibility

The vast majority of consumers (75 percent) don’t look beyond the first page of search results when researching products and services online. Therefore, if you’re not strategically optimizing your content in anticipation of what your target audience is searching for online, your business probably isn’t even on their radar.

If you think paid advertisements will help you to boost your online visibility, you should be aware that 70 to 80 percent of consumers ignore paid ads. There’s a sense of credibility in consumers’ minds when a business ranks on the first page of search results through organic SEO efforts.

Increased Consideration

Your website’s ranking in search results has a direct correlation to the sales that you’re able to generate from your digital marketing efforts. Being aware of the type of searches that your target audience is performing online will help you to craft an SEO strategy to attract organic traffic to your website. It’s important to note that organic leads have a 14.6 percent higher closing rate. Also, inbound leads that are earned organically from search engines cost an average of 61 percent less than paid advertising leads.

Local Audience

If you’re trying to earn more business from your local audience, focusing on SEO will help you to accomplish this when people search on products and services in your area. Nearly half of all searches on Google are for local businesses, and 50 percent of local searches performed on a mobile device will result with a store visit or contact within 24 hours.

As you can see, your business can’t afford not to take SEO seriously. If you want to create brand awareness and generate leads from your target audience, contact us at IN2communications and we’ll help your small business succeed with a solid SEO strategy! 



Leave a comment




  1. Greetings I am so thrilled I found your website, I
    really found you by mistake, while I was searching on Aol for something else,
    Nonetheless I am here now and would just like to say thanks for a tremendous post and a
    all round exciting blog (I also love the theme/design), I don’t have
    time to look over it all at the moment but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the fantastic

  2. Excellent web site. Plenty of useful information here. I am
    sending it to some pals ans additionally sharing in delicious.
    And obviously, thanks for your sweat!

  3. I know this if off topic but I’m looking into starting my own weblog and
    was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% positive.
    Any suggestions or advice would be greatly appreciated.
    Thank you

  4. My brother suggested I would possibly like this website.

    He used to be totally right. This put up actually made
    my day. You can not consider simply how so much time I had spent for this info!
    Thank you!

  5. Good day! Do you know if they make any plugins to assist with
    Search Engine Optimization? I’m trying to get my blog to rank
    for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thanks!

  6. I blog frequently and I genuinely thank you for your information.
    This article has really peaked my interest. I am going to take a
    note of your website and keep checking for new information about once per week.
    I subscribed to your Feed as well.

  7. Wow, awesome blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of
    your web site is magnificent, let alone the content!

  8. What’s Going down i’m new to this, I stumbled upon this I have found It absolutely
    useful and it has helped me out loads. I’m hoping to give a contribution & assist
    different users like its helped me. Good job.

  9. I like the valuable info you provide in your articles.
    I will bookmark your weblog and check again here frequently.
    I am quite sure I will learn lots of new stuff right here!
    Best of luck for the next!

  10. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet smart so I’m not 100% certain.
    Any suggestions or advice would be greatly appreciated. Appreciate it

  11. Hey! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  12. Hello there! I simply would like to give you a big thumbs up for your great info you’ve got right here on this post.
    I am returning to your site for more soon.

  13. Every weekend i used to pay a visit this website, as i want enjoyment, as this this web page conations
    genuinely fastidious funny stuff too.

  14. I absolutely love your blog and find almost all of your
    post’s to be exactly what I’m looking for. can you offer guest writers
    to write content for yourself? I wouldn’t mind producing a
    post or elaborating on a lot of the subjects you write concerning
    here. Again, awesome web log!

  15. What’s up everyone, it’s my first visit at this web page, and paragraph is in fact fruitful in support of me, keep up posting these content.

  16. I feel this is among the most vital info for me.
    And i am glad reading your article. But should commentary on some basic things, The website style is perfect,
    the articles is really great : D. Just right activity, cheers