Skip to main content

Ladies and gentlemen, it’s time to put down the spreadsheets and step away from the conference calls because I’m here to tell you why your business needs to start its own podcast. That’s right, I said it. A podcast. And before you roll your eyes and click away, hear me out. Here are the top 5 reasons why your business should start a podcast:

1. Because you’re already talking about your business all the time, why not make it interesting?

Let’s be real, you’re already talking about your business all the time. You might as well make it interesting and start a podcast. Plus, it’s a great way to showcase your expertise and make your business stand out. Plus, think of the potential guests you could have on your show, like a celebrity or a unicorn.

2. Because podcasts are the new water cooler talk.

Remember when you used to gather around the water cooler to gossip and talk about the latest office drama? Well, now people gather around their earbuds to listen to podcasts. By starting a podcast, you can be the office drama and give your audience something to talk about.

Woman recording a podcast on her laptop computer with headphones

3. Because it’s a cost-effective way to reach a wide audience.

Creating a podcast is way cheaper than a TV commercial and has a wider reach. Plus, you don’t have to worry about wardrobe malfunctions or bad lighting, you can wear your pajamas and record from your living room.

4. Because it’s a great way to build a community.

Podcasts are a great way to build a community and connect with your audience. Plus, you can ask them to send in questions and even have them on as guests. Who knows, you might even make some new friends along the way.

5. Because it’s just plain fun.

Starting a podcast is just plain fun. You get to be creative, talk about your passion and maybe even make a few jokes along the way. Plus, you can finally use that “I’m a podcaster” pickup line you’ve been practicing.

So there you have it, folks. The top 5 reasons why your business needs to start its own podcast. And let me tell you, it’s a wise move. Not only will it help you reach a wide audience and build a community, but it will also give you an excuse to wear pajamas to work. So, don’t waste any more time, get your microphone ready and start your own podcast today!

Looking for some podcast inspiration? Check out the SMARKETING show our favorite podcast produced by us, IN2communications, and hosted by CEO Rick Lambert and Business Manager Melissa Theriault.

About IN2communications

IN2communications is an award-winning digital marketing and web design agency helping hundreds of B2B organizations create awareness, boost consideration rates and generate sales leads.

Our awesome team provides experienced expertise in the following areas: Creative Strategy, B2B Campaigns, Web Development, Video Production, Social Media, Paid Advertising, SEO, Email Campaigns, Blogging, Presentations, Webinars and remarkable Content Creation.