Millennium Business Systems provides value-driven document imaging products and business technology solutions, helping their clients automate tedious tasks, save money, and improve operations.
Millennium came to us searching for an updated website that showcases them as a growing and modern IT services company. Additionally, their previous subscription with their hosting company was ending in four weeks, expediting our work.
A new website - pronto. The team at Millennium was expecting a minimalistic and modern design, with a new brand voice that represents who they are today. Since their previous website had not been updated in 15 years, it’s safe to say a new SEO strategy was needed.
“We needed a new website to show that we’re more than a copier dealer and generate sales leads.” - Angela Neu - President
Custom Website
We knew prioritizing UX / UI was important to Millennium, which is why we implemented a simplified menu, organized page structures, and included a call to action on each page, which they were missing prior.
Search Engine Optimization
A new website isn’t enough anymore. That’s why it was essential that we created an SEO strategy to help Millennium rank organically for the first time. Thorough competitor research, keyword research, and following SEO best practices helped our team craft compelling yet optimized content.
Video Content
Sales leader video created to position Millennium's new value proposition - beyond traditional imaging offerings. Video was captured on zoom and post production was done to align with corporate branding.
Business Impact
- Repositioned Millenium as “Technology Services Provider” – not “Copier Dealer”
- Generated inbound sales leads for “Technology Services”
- Tripled website traffic in the first year
- Reinforced new value proposition with production of sales leader video