Atlantic, Tomorrow’s Office is a Managed Services Provider helping over 20,000 organizations in the New York City metropolitan area improve productivity and reduce costs with office technology solutions and IT support.
Before partnering with IN2, Atlantic struggled with an inconsistent brand, poor website experience, and lacked a full-funnel marketing strategy. Because of this, they struggled to showcase their holistic approach to office technology solutions and fill their funnel at every step of the sales process.
After talking with the Atlantic team, we put together a strategy to help them position themselves as an industry leader, generate marketing-qualified leads, and help their sales team stay agile. Here’s how we did it:
- Custom website and competitive SEO strategy.
- Webinars, eBooks, whitepapers, and self-led assessment services.
- Strategic social media campaigns.
- Continuous sales support, strategy sessions, and events.
- HubSpot lead nurturing and automation campaigns.
Impact
- 43.61% increase in organic traffic year over year.
- 11.06% increase in LinkedIn followers in one year.
- 25% increase in website leads since the launch of their new website.
Custom Website
Atlantic needed a website that not only showcased its holistic approach to Managed Services but also delivered a smooth user experience and drove lead generation. By working with their team, we strategically delivered the following.
- Lead generation opportunities with whitepapers, eBooks, and on-demand webinars.
- 138.94% increase in Organic Google Search clicks.
- 74.47% increase in Organic Google Search impressions.
HubSpot Marketing Automation
When launching Atlantic’s new website, our team leveraged HubSpot’s workflow automations to boost lead generation and nurture relationships.
- Created multi-step drip campaigns providing multiple touchpoints after conversion.
- Automated emails triggered by visits to specific landing pages.
- Reduced the need for manual intervention from the sales team.
Email Marketing
Every month, our team creates educational newsletters that position Atlantic as a thought leader, keeping them top of mind.
- Lead generation emails showcasing new content, webinars, and whitepapers.
- Educational emails provide unique insights, blogs, and video content.
- 121.71% increase in Email acquired website visitors.
Social Media Marketing
We implemented ongoing organic social media efforts, optimized and scheduled through HubSpot, to position Atlantic as an industry leader and highlight their omnichannel marketing approach.
- 11.06% increase in LinkedIn followers in one year.
- 19.25% increase in LinkedIn engagement.
- 37.63% increase in Organic Social acquired website visitors.
Podcast Management
In order to reach a wide audience and share educational insights, together with the Atlantic team, we started a podcast titled Accelerate the Conversation.
- Complete with branding, logo, tagline, video editing, and landing page.
- Distribution to streaming channels, Apple Podcasts, Spotify, PodBean and YouTube.
- Marketing through email and social campaigns.
Virtual Self-Assessment
To enhance lead generation efforts, the IN2 team developed a "Virtual Self-Assessment" for Atlantic, enabling prospects to create a personalized technology roadmap based on their current challenges, without the need for direct engagement with a salesperson.
- 59 opportunities were identified.
- 24/7 lead generation opportunities.
Tradeshow Assets
Created impactful trade show assets, including branded materials and presentations, to boost their visibility, capture attention, and generate leads at industry events, including their Annual Sales Summit.
- Complete with branding, logo, tagline, video editing, and landing page.
- Distribution to streaming channels, Apple Podcasts, Spotify, PodBean and YouTube.
- Marketing through email and social campaigns.
Weekly Sales Training
Equipped the Atlantic sales team with the tools and strategies needed to stay competitive.
- Monthly sales strategy calls hosted by IN2 with over 70 attendees.
- Weekly Pro Tips were emailed out to reps, with a video and Q&A section to ensure they understood the content.
- Flyers, business cards, PowerPoints, and other supporting assets created.
- Cross-Selling Sales Certification
Blitz Campaigns
Executed annual blitz campaigns for Atlantic, designed to create a surge of engagement and generate high-quality leads within a short period.
- Targeted campaigns combining email, social, paid advertising, and landing pages created.
- Continuous sales coaching and check-ins to ensure the sales team is well prepared.
- Capitalize on key market opportunities generated throughout the year.
Employee LinkedIn Optimization
Standardize and align employee LinkedIn profiles to position the sales team as cohesive leaders.
- Ongoing sales rep coaching to improve social selling tactics.
- Custom banners, profile enhancements, and descriptions to modernize and coordinate the team with the company page.