Discover the Proven difference.

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About ProvenIT

Since 2003, Proven IT has been providing technology solutions to businesses looking to save time, money, improve workflows, and secure their digital and physical property. Proven IT is committed to excellence, helping companies of all sizes leverage their proven people, proven technology, and proven processes to achieve more.

The Proven Problem

Before partnering with IN2, Proven IT struggled to clearly communicate the full breadth of technology solutions they offered beyond copiers and printers. Additionally, they lacked an optimized website and a holistic digital marketing strategy rather than rely solely on their traditional sales team to generate leads.

Proven Strategy

After consulting with the Proven IT team, understanding their struggles and the need to generate marketing-qualified leads, IN2 built a full-funnel marketing strategy including:

  • Custom website.
  • Webinars, eBooks, whitepapers, and self-led assessment services.
  • Strategic social media campaigns.
  • HubSpot lead nurturing and automation campaigns.
  • Ongoing video production.

Proven Results

Impact of Marketing Activities

245

increase in marketing qualified leads in the first 12 months.

150

increase in organic impressions.

400

increase in LinkedIn engagement.

Managed Digital Marketing

Explore Projects

Custom Website

Web UX/UI
Content Creation
SEO
Automated Workflows

Proven IT required a website that would not only reflect their technology services but also provide a seamless user experience and generate leads. By collaborating with their team, we ensured that the final product aligned with their business goals and strategy.

  • Lead generation opportunities with whitepapers, eBooks, and on-demand webinars.
  • Competitive SEO strategy.
  • Eye-catching videos, movement, and visuals throughout the site.

HubSpot Marketing Automation

Automated Workflows
Email Marketing
CRM

Alongside launching Proven IT’s new website, we wanted to take advantage of Hubspot workflow automations to help generate more leads and build relationships.

  • Multi-step drip campaigns that provide multiple touchpoints after a lead converts on the website.
  • Automated emails are sent after prospects visit certain landing pages.
  • Reduced the need for manual intervention from the sales team.

Email Marketing

Email Segmentation
Automated Workflows
Persona Based

Our team builds regular newsletters that keep Proven IT top of mind and on top of trends in the industry.

  • Lead generation emails showcasing new content, webinars, and whitepapers.
  • Educational newsletters promoting new blogs and other educational content to keep Proven IT top of mind.

Video Production

Post Production
Motion Graphics
Remote Capture

New website features divisional leaders on explainer videos to heighten awareness of the need for core services. Videos have allowed Proven IT to showcase the talent of their people and scale the organization's value proposition on the website, social media, YouTube and beyond.

Virtual Self-Assessment

Custom Development
Self-Assessment
Lead Generation

To support lead generation initiatives, the IN2 team built Proven IT a “Virtual Self-Assessment” that helps prospects create a technology roadmap based on their current technology challenges, without having to engage a salesperson.

  • 157 identified opportunities
  • 24×7 lead generation.

Social Media Marketing

Tech Insights
Campaigns
Lead Generation

Ongoing organic social media created, optimized, and scheduled through HubSpot to showcase Proven IT as an industry leader and emphasize omnichannel marketing.

  • 6% increase in LinkedIn followers year over year.
  • Static images, GIFs, and videos are shared every month, ensuring followers are able to consume their preferred type of content.

Employee LinkedIn Optimization

Sales Coaching
Online Training
LinkedIn Bootcamp

Standardized employee LinkedIn profiles to showcase Proven IT, increasing awareness and professionalism.

  • 400% increase in LinkedIn engagement.
  • Sales rep coaching to improve social selling tactics.