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Transforming a Legacy Office Equipment Dealer into a Water Solutions Provider

Expert Water’s parent company operated as a trusted office equipment and technology dealer for over 20 years. To expand revenue, the company launched Expert Water to enter the bottleless water solutions market.

Challenge

Xpert Water lacked the branding, positioning, and customer outreach to launch its water business.

Solution

Intuitive Communications delivered a web redesign, AI content strategy, media production, and social channels.

Result

Drove cross-border investor acquisition, higher search visibility, expanded social reach, and stronger market credibility.

Managed Marketing Services

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The Challenge

Despite a strong reputation in office technology, Expert Water was completely unknown as a water provider. Existing customers did not associate the company with hydration solutions.

Key challenges included:

  • Brand Identity: No logo, branding, website, or social media channels for the new venture.

  • Market Positioning: Lack of a defined value proposition or competitor analysis within the bottleless water space.

  • Customer Outreach: No targeted email list or strategy to cross-sell water services to their existing copier client base.

What We Did

IN2communications executed a ground-up digital and brand transformation strategy:

  • Brand Creation: Developed a new logo, visual identity, website, and social channels.
  • Market Strategy: Analyzed competitors, defined the ICP, and built an email list.
  • Lead Gen & SEO: Launched awareness campaigns and SEO optimized for traditional and AI search.
  • Messaging: Positioned bottleless systems against 5-gallon jugs, basic coolers, and tap fountains.

Results

  • Traffic & Reach: Exponential month-over-month website traffic growth alongside expanding social media reach and engagement.

  • High Email Performance: Email campaigns consistently beat industry averages for open and click-through rates.

  • Effective Cross-Selling: Successfully converted existing copier accounts into water service clients using tailored messaging.

  • Recruitment Boost: Established brand credibility online, significantly improving candidate trust and recruitment efforts.

  • Dual Market Presence: Fully established two distinct web properties; one for office technology and one for water solutions.

Why Select Us?

Revenue-Focused

We prioritize growth, not vanity metrics.

Custom Solutions

Tailored to your business goals & budget.

Industry Expertise

20+ years driving measurable results.

Sales Coaching

Combine marketing & sales enablement.

Ready to Turn Your Expertise Into Business Growth?

Your customers are looking for answers. The companies that educate, build trust, and show leadership will win the next generation of business.

IN2 Communications helps B2B companies turn their expertise into marketing systems that attract prospects, create conversations, and drive revenue.

Let’s talk about how
we can help you grow.

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