Pure Water WNY provides unlimited, on-demand purified drinking water and ice solutions to businesses throughout Buffalo, Rochester, and Syracuse.
Managed Marketing Services
The Challenge
Pure Water Western New York is one of the Top 5 water dealers in the United States, helping businesses replace outdated drinking water options with bottleless purified water solutions.
However, the company’s existing website did not effectively communicate the many advantages of bottleless water systems compared to traditional workplace options like tap water, bottled water, water jugs, and single-filter coolers.
The challenge was creating a modern digital presence that educated businesses, highlighted the health, convenience, cost, and sustainability benefits of purified drinking water, and provided a consistent source of new sales opportunities.
What We Did
IN2communications partnered with Pure Water WNY to turn marketing into a strategic growth engine.
Key strategy elements:
- Digital overhaul: Built a modern website optimized for education, visibility, and lead generation.
- Content creation: Produced 20+ explainer videos and resources detailing the benefits of bottleless water.
- Ongoing management: Managed digital campaigns and provided total marketing expertise to remove internal burden.
- Optimization: Analyzed monthly metrics to continuously refine campaigns and drive qualified sales leads.
Results
Pure Water WNY now has a marketing system that consistently educates prospects, builds trust, and supports sales growth.
The program has delivered:
- A stronger online presence that reflects Pure Water WNY’s market leadership
- Increased understanding of the benefits of bottleless purified drinking water
- Greater customer engagement through educational video content
- A consistent flow of sales opportunities resulting in monthly cooler sales
- A professional marketing system managed by experts instead of relying on internal resources without the necessary tools or experience
By combining a modern website, educational content, video marketing, and ongoing managed marketing services, Pure Water WNY has built a powerful platform to continue growing its leadership position in the workplace water market.
Why Select Us?
Ready to Turn Your Website Into a Sales Engine?
Your website should do more than describe your company; it should educate buyers, build trust, and create opportunities every month.
IN2communications helps B2B companies transform outdated marketing into modern growth systems that attract prospects, generate leads, and support sales teams.
Let’s discuss how we can help
your business grow.
Schedule Your Growth Strategy Session