Hub Technology Group Inc., or hubTGI, is a Managed Service and Imaging provider that helps companies leverage technology to control costs, boost productivity, and secure their data. They are proud to be the largest Xerox provider in Canada, helping clients coast to coast.
As a technology services provider, their online presence needed to showcase their skill set, knowledge, and experience. Because of this, they decided that their branding and lack of marketing was making them feel outdated and did not position them as a technology leader.
In order to position hubTGI as the technology leader they are, we knew a complete rebrand, website, and marketing strategy was needed.
- 109.5% increase in new website visitors.
- 354% increase in LinkedIn engagement.
- 47% increase in organic traffic to site.
Impact
- Complete rebrand
- Custom website and SEO strategy
- Ongoing webinar series
- Email marketing campaigns
- Organic social media marketing
Complete Rebrand
Let’s reintroduce you to hubTGI. With a new sleek design, stunning colors, and a helpful tone of voice, hubTGI is now seen as a thought-provoking industry leader.
- Logo, custom colors, fonts, and additional brand guideline assets.
- Proposal template, business cards, email signatures, and other sales assets.
Custom Website
hubTGI needed a website to reflect who they are today, backed by a strong SEO strategy, lead generation content, and on-demand webinars to ensure their website provides a full-funnel marketing strategy.
- 439,000 organic impressions in one year.
- X website leads generated.
- 120% increase in ranking for Xerox-related keywords.
Webinar Series
In collaboration with hubTGI leaders and their technology partners, our team conducts quarterly webinars to educate and inform their audience on trending topics. All webinars are recorded and added to their website for ongoing lead generation.
- 348 leads generated from webinars.
Email Marketing
The IN2 team creates bi-monthly email newsletters to showcase ongoing projects, content offers, and new blog articles.
- 31.41% average open rate, industry average is ~15%
- 7.95% average click-through rate, industry average is ~2%
Social Media Marketing
To showcase hubTGI’s new brand and build a strong reputation, we regularly post static images, GIFs, Reels, and other forms of content to keep their audience engaged.
- 173.4% increase in social acquired website traffic.
- 354% increase in LinkedIn engagement.
I measure our business impact by how we’re not impacted. Our day-to-day is flawless. We go into the office and our Xerox machine is working, the security is there, and I don’t have to devote time to fixing things. The fact that there are no interruptions is how I measure the success of our new office technology.
Kathy Downs
Case Studies
In such a competitive city, it can be hard to stand out from the competition. This is why our team created comprehensive case studies to help prospects see how other companies have benefited from their partnership with hubTGI.
- Client interview, creation, landing page, PDF, and video created by the IN2 team
Sales Support Assets & Training
Strategized and created assets to support the sales team on an ongoing basis
- Email signatures, business cards, proposals, PowerPoints, and other supporting assets created to help the sales team better frame their pitch while staying on brand.
- Sales training sessions will help the reps focus on solving problems with our exclusive 10 Box Program.
Employee LinkedIn Sales Training
Standardize and align employee LinkedIn profiles to position the sales team as a thought leaders
- Ongoing sales rep coaching to improve social selling tactics.
- Custom banners, profile enhancements, and descriptions to modernize and coordinate the team with the company page.