The arrival of Google’s Gemini AI has ignited a wave of excitement in the marketing industry. This groundbreaking multimodal language model boasts the potential to revolutionize content creation, customer service, and data analysis. However, before implementing Gemini AI in your marketing strategy, it’s crucial to understand its intricacies, assess its advantages, and carefully consider the ethical implications.
Understanding the Capabilities of Gemini AI
Imagine an AI that can understand and respond to not just text, but also images, videos, code, and even complex mathematical equations. That’s Gemini AI. So, similarly to ChatGPT, Gemini AI can write content, but also has more capabilities that marketers can take advantage of.
Here are ten ways you can use Gemini AI to improve your marketing:
1. Enhance Creative Output
Break free from creative roadblocks and generate fresh, engaging content across various mediums, from impactful ad copy to captivating website copy. This is one of the most common ways that marketers use AI, since creating copy can take hours. When you are creating content, it’s important to fact-check and ensure the brand voice aligns with what you have previously put out.
2. Simplify Data Analysis
Analyzing large datasets, identifying patterns, and even generating reports – Gemini can crunch numbers like nobody’s business. This can help you organize your information faster than you can manually, freeing up time to actually make sense of the information. However, it’s important to keep in mind that AI platforms do not store data in a confidential way, so do not enter any private information.
3. Help with Code
As a marketer, thinking about coding or solving an issue in code can be a nightmare. With the help of Gemini, you can easily weed out any issues. It can also help explain existing code, by breaking down its functionality into simpler terms. Gemini AI can help you code in various programming languages including Python, Java, CSS and more.
4. Build Chatbots
Offer 24/7 assistance and reduce customer service wait times. This can help you better serve your customers and save your support team from dealing with basic requests. Your support team should still be on standby in case their questions can’t be answered by the AI-powered chatbot.
5. Develop Email Marketing Campaigns
Design personalized subject lines, segment audiences based on data, and write compelling email copy. Simply asking Gemini AI for five variations of a subject line can help you come up with unique ideas that you never would have thought of before.
6. Generate Reports and Summaries of Key Findings
Save time and effort on manual data analysis. We’ve all been there, sitting in a meeting that takes way too long, where we take too many pages of notes. You can copy and paste your notes into Gemini to get an executive summary that is straight to the point and easier to digest.
7. Identify Emerging Trends
Stay ahead of the curve and remain competitive. This can help you adapt your marketing strategy accordingly and not fall behind. The nice thing about Gemini AI is that it is more up-to-date than other AI platforms, helping with your research. There are a few different ways that you can do this, including entering a link to your competitor’s website and asking for keywords and other marketing strategies that you might not be able to see.
8. Create Video Scripts
Another great way to use Gemini AI is to craft engaging narratives that resonate with your target audience. You can change the tone of voice, get opinions, and easily alter text to fit your brand needs. Whether you are creating a TikTok video, YouTube video, or even a podcast, this can be a great tool to help create a custom script.
9. Create Catchy Slogans
Struggling to find the right words? Describe your brand essence and target audience and let Gemini AI generate a pool of options to spark inspiration. You may want to choose a Gemini-generated slogan or piece together words from multiple options to create your own.
10. Develop a Brand Story
Feed Gemini AI your brand values, target audience, and desired tone, and let it generate creative story ideas to captivate your audience. This can help your team create case studies and use cases to entice prospects. Then, you can use this on your website, in paid advertising, and on social channels.
Ethics of AI in Marketing
As we talk about how helpful AI is in your marketing, there are a few things that your team should consider.
- Lack of authenticity: AI-generated content can feel impersonal and robotic, potentially damaging brand trust. To prevent this from happening, it’s helpful to use AI as a framework, and then add in your expertise. AI typically does not include examples, so this is where you can bring in your knowledge to improve AI-generated content.
- Ethical concerns: Biases in training data can lead to discriminatory outputs, raising ethical questions about AI use. We continuously see how AI is negatively impacting people and workplaces, so this is something to keep in mind.
- Search engine optimization: One of the main ways that we have seen AI being used is to write long-form content like blogs. Unfortunately, AI-generated content will fall short compared to human-written content. In fact, 94.12% of the time, human-written content outranked AI-generated content. This is another reason why you need to be authentic and add in your expertise.
Authenticity: The Achilles’ Heel of AI Marketing?
While Gemini’s potential is undeniable, the question of authenticity remains a critical hurdle. Consumers crave genuine connections with brands, and AI-generated content can often fall short. So, how can you leverage Gemini ethically and responsibly?
- Focus on human-AI collaboration: Use AI for creative brainstorming and content generation, but have humans refine and inject authenticity. Adding in your expertise and examples can take your content from robotic to helpful, which Google is always looking for.
- Be transparent about AI use: Disclose when AI is involved in creating content, respecting consumer trust. We have seen companies begin to add disclaimers and sections to their privacy policy about how they use AI.
- Prioritize ethical AI development: Advocate for responsible AI practices and training data that minimizes bias. In addition, do not share any data or confidential information with AI platforms that you wouldn’t be okay with sharing publicly. AI platforms, including Gemini AI, ChatGPT, and Jasper, are not entirely secure.
- Invest in reskilling your workforce: Prepare your team for an AI-driven future by developing new skills and adapting roles. AI will become an integral role in your workplace, whether you want it to or not. Instead of resenting it, educate your team on how to properly use it.
Final Words
Gemini is a powerful tool, but like any tool, it needs to be wielded responsibly. By understanding its potential, acknowledging its limitations, and prioritizing ethical considerations, marketing agencies can harness the power of Gemini to create truly impactful and authentic campaigns. Remember, the future of marketing is not human versus AI, but rather, human with AI, working together to create meaningful connections with your audience.
About IN2communications
IN2communications is an award-winning digital marketing and web design agency helping hundreds of B2B organizations create awareness, boost consideration rates and generate sales leads.
Our awesome team provides experienced expertise in the following areas: Creative Strategy, B2B Campaigns, Web Development, Video Production, Social Media, Paid Advertising, SEO, Email Campaigns, Blogging, Presentations, Webinars and remarkable Content Creation.
