It seems that every day there is something new that Google is looking for from our content in order to rank on search engine results pages, or SERPs. With Google continuously refining its algorithms to deliver the most relevant and trustworthy content to users, understanding these updates is crucial for marketers. One of Google’s recent algorithm updates, the EEAT algorithm, has had a lot of buzz in the industry, and whether or not we should be updating the way we create content. In this guide, we will go through everything you need to know about Google’s EEAT algorithm updates.
Understanding Google’s EEAT Algorithm Updates
Google’s EEAT algorithm updates, introduced in recent years, aim to prioritize content that demonstrates expertise, authoritativeness, and trustworthiness. These updates underscore Google’s commitment to delivering high-quality, reliable content to users. In essence, Google seeks to elevate content from reputable sources while demoting low-quality or misleading content in search results. Google also implies that AI-generated content falls into this low-quality category, but we will talk more about this later on. Here are the key components of the new Google EEAT algorithm.
Key Components of Google’s EEAT Algorithm:
Experience: Your content should show your experience, through examples, videos, and other additional information that help support your points.
Expertise: Content should be created by individuals or organizations with demonstrable expertise in their respective fields. This expertise can be showcased through qualifications, experience, and credentials.
Authoritativeness: Authoritative content is characterized by its reliability and credibility. It should be well-researched, accurate, and referenced from reputable sources.
Trustworthiness: Trustworthy content inspires confidence and reliability among users. It should be transparent, unbiased, and free from deceptive practices or misinformation.
SEO Best Practices that Follow Google’s EEAT Algorithm
Given the emphasis on experience, expertise, authoritativeness, and trustworthiness, marketers must align their SEO strategies to enhance their visibility and credibility. Here are some SEO strategies to consider:
1. Create High-Quality Content
Creating high-quality content is one of the most important parts of growing your website traffic. Focus on creating in-depth and informative content that addresses user’s needs and search queries. Conduct research with tools like SEMRush to discover trending topics that your audience is searching, and create unique articles that answer their queries. One of the reasons why Google has implemented the EEAT algorithm is to remove the flood of AI-generated content that is not unique and is poor quality. So, it’s important that you take the time to create this content without directly copying and pasting AI-generated content.
2. Showcase Your Credentials
As I mentioned earlier, it’s important to showcase your expertise and experience. Showing off your credentials, awards, and reviews can help you do this. A great way to do this is by featuring the author’s bio with relevant credentials, industry awards, or certifications in your blog articles. It is a lot more trustworthy to have an author who is educated and knows what they are talking about than a generic description of the author.
3. Prioritize User Experience
A seamless user experience not only enhances engagement but also signals trustworthiness to search engines. Ensure your website is mobile-friendly, loads quickly, and offers intuitive navigation. Invest in compelling visuals, clear calls-to-action, and secure, HTTPS-enabled browsing to instill confidence in your audience.
4. Build a Positive Online Reputation
Reputation management plays a vital role in establishing trustworthiness and credibility online. Encourage satisfied clients to leave positive reviews and testimonials on platforms like Google My Business, G2, Yelp, and industry-specific directories. Monitor and promptly address any negative feedback or complaints to demonstrate responsiveness and accountability.
5. Build Your Backlinks
Building high-quality backlinks remains a critical aspect of any robust SEO strategy, particularly in light of Google’s EEAT algorithm updates. Backlinks from reputable websites serve as a vote of confidence, signaling to search engines that your content is valuable and authoritative. However, it’s essential to prioritize quality over quantity when it comes to backlinks. Instead of resorting to spammy link-building tactics, focus on earning natural, organic backlinks through methods like guest blogging, outreach, and removing spammy backlinks.
AI-Generated Content vs. Google’s EEAT Algorithm
While AI can speed up your content creation, brainstorming, writing, and research, it often results in low-quality, misleading, or spammy content. AI-generated content often lacks depth, context, and examples that make content high-quality in the eyes of Google. Because of this, marketers should not directly copy and publish AI-generated content without any changes. Adding in examples, sources, stats, videos, and your brand voice can help improve AI-generated content and help it follow Google’s EEAT algorithm. By prioritizing human expertise, you can uphold the integrity of your company in the eyes of both users and Google.
Final Words
Understanding Google’s EEAT algorithm updates and aligning your content strategy with its guidelines is essential for maintaining visibility and credibility in the industry. By prioritizing experience, expertise, authoritativeness, and trustworthiness in your content, and optimizing your website accordingly, you can position your company as a reliable voice. It’s important to understand that SEO is not just about ranking higher in search results. It’s about delivering value to your audience and building long-term trust and relationships.
If you’re struggling to create content that ranks for search engines, it might be time to invest in a strategic marketing agency to help. By investing in agency-created content, your company can leverage our expertise, knowledge, and experience to create content that Google will eat up. Contact our team to get started.
About IN2communications
IN2communications is an award-winning digital marketing and web design agency helping hundreds of B2B organizations create awareness, boost consideration rates and generate sales leads.
Our awesome team provides experienced expertise in the following areas: Creative Strategy, B2B Campaigns, Web Development, Video Production, Social Media, Paid Advertising, SEO, Email Campaigns, Blogging, Presentations, Webinars and remarkable Content Creation.
