95% of B2B marketers use social content as part of their content marketing strategy. But, we all know that it’s not always done correctly or with a strategy in place. Your audience isn’t looking for products or services; they’re seeking valuable insights, engaging content, and to learn more about your value proposition. To help your company do this, we’ve put together this comprehensive list of the 10 best social media post ideas for B2B companies to leverage. Before we jump right in, let’s quickly go over what social channels you should focus on.
What Social Channels Should You Focus On?
While every business is different, certain channels often yield the best results. For B2B companies, focusing on the right social media channels is crucial to maximize reach and engagement. LinkedIn is often the top choice due to its professional network, making it ideal for sharing industry insights, case studies, and thought leadership content. Facebook can be useful for community building and sharing a mix of content types, while YouTube is perfect for product demos, tutorials, and webinars. Prioritize channels where your target audience is most active and tailor your content strategy to fit each platform’s unique strengths. Now that you know how to select the best channel, let’s go over why sharing a variety of content matters to your audience.
Why Content Variety Matters
Content variety is essential in B2B social media marketing because it keeps your audience engaged and caters to different preferences and consumption habits. By mixing up your content types—such as blog articles, videos, infographics, case studies, and interactive polls—you can appeal to a broader audience and keep your social media feed dynamic and interesting. Diverse content also helps in addressing various stages of the buyer’s journey, from awareness to decision-making. For instance, educational blog posts and webinars can attract and inform potential clients, while detailed case studies and product demos can persuade them to choose your solutions. Next, it’s time to jump right into the top 10 social media post ideas for B2B companies to drive engagement.
10 Social Media Post Ideas to Drive Engagement
1. Industry Insights and Trends
Sharing industry insights positions your company as a thought leader. For instance, a post like “Stay ahead of the curve! Our latest report delves into the top trends shaping the future of cybersecurity. Download now and gain a competitive edge!” demonstrates your expertise and commitment to staying informed about the latest developments. This not only builds trust with your audience but also keeps them engaged and coming back for more valuable content. You can expect increased engagement from professionals seeking industry knowledge, enhanced credibility, and potential leads from businesses looking for expert insights.
2. Customer Success Stories and Testimonials
Showcasing real-life examples of how your products or services have benefited clients provides social proof. An example post could be, “Thrilled to share how [Client Company] achieved [specific result] using our solutions! Check out their success story and discover how we can help you too.”. This makes your claims tangible and relatable, encouraging potential customers to trust your brand and consider your offerings. Expect increased trust and credibility, higher engagement rates, and potential leads from businesses facing similar challenges. This is also a great form of content to use in paid social media ads.
3. Behind-the-Scenes Content
Giving your audience a behind-the-scenes look humanizes your brand and fosters a deeper connection. Below is a great example of this, where we share how we stay connected to our remote team. This also showcases the hard work and dedication of your team, making your company more relatable and trustworthy. This type of content leads to higher engagement, stronger brand loyalty, and a positive brand perception.
4. Educational Webinars
Webinars and live Q&A sessions provide immense value to your audience by addressing their pain points and offering solutions. Webinars can position your company as a knowledgeable resource that is willing to share expertise freely. You can expect increased engagement and interaction, enhanced lead generation, and strengthened authority in your industry. Before the webinar, create a LinkedIn event, share information on what the audience can expect, and showcase your hosts to build up excitement.
5. Gated Content
Gated content involves offering valuable resources such as eBooks, white papers, or in-depth reports in exchange for contact information. This strategy is effective because it provides high-value content that your audience is willing to exchange their information for, thereby generating qualified leads for your business. You can expect to build a robust email list, gather valuable data about your audience’s interests, and nurture potential leads through targeted follow-up campaigns.
6. Company Milestones and Achievements
Celebrating milestones and achievements publicly boosts team morale and showcases your company’s growth and success. This type of content generates positive engagement, enhances brand perception, and strengthens client relationships. In addition, this kind of social media post often gets the most engagement, which can result in higher impressions than your typical post.
7. Featured Projects
Product demos and tutorials provide a hands-on look at how your solutions work. This can be particularly helpful if your product or service is confusing for leads or has a long sales cycle. By showcasing your recent projects, you can also show your followers the results that they can expect from working with your company, without needing to inquire and start the sales cycle before they’re ready.
8. Blog Articles
Blog articles are one of the most popular social media post ideas for B2B companies. Sharing blog articles on social media is an excellent way to drive traffic to your website and demonstrate your expertise. By consistently publishing and promoting well-researched, informative articles, you position your company as a valuable resource in your industry. This not only helps in improving SEO but also in engaging your audience with content that addresses their pain points and interests.
9. Product Demos and Tutorials
Product demos and tutorials provide a hands-on look at how your solutions work. They help potential customers visualize the benefits and ease of use, driving interest and conversions. Product demos can also help prospects better understand what you have to offer, and get to know the experts they may be working with.
10. Employee Spotlights and Team Features
Highlighting your employees fosters a sense of community and showcases the talent behind your brand. This type of content humanizes your company, builds a positive employer impression, and enhances company culture and employee morale. Expect increased engagement through personal stories and a positive brand perception as a great place to work. Below is an example of a recruiting series that we have strategized for our clients.
Final Thoughts
Incorporating these 10 social media post ideas into your B2B marketing strategy can significantly enhance your online presence. Each type of content serves a unique purpose, from building trust and authority to engaging and educating your audience. Experiment with these ideas, track your results, and continually refine your approach to maximize your impact. By doing so, you’ll not only increase engagement but also generate quality leads and strengthen your position as a thought leader in your industry. If you need any help with your social strategy, do not hesitate to contact our team.
About IN2communications
IN2communications is an award-winning digital marketing and web design agency helping hundreds of B2B organizations create awareness, boost consideration rates and generate sales leads.
Our awesome team provides experienced expertise in the following areas: Creative Strategy, B2B Campaigns, Web Development, Video Production, Social Media, Paid Advertising, SEO, Email Campaigns, Blogging, Presentations, Webinars and remarkable Content Creation.
