---
title: "The Smarketing Show"
id: "14694"
type: "page"
slug: "the-smarketing-show"
published_at: "2024-10-08T13:23:25+00:00"
modified_at: "2025-12-23T21:46:44+00:00"
url: "https://in2communications.com/the-smarketing-show/"
markdown_url: "https://in2communications.com/the-smarketing-show.md"
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[Close Search](#)

Stay ahead of the curve on the hottest  
 Sales & Marketing topics by subscribing to the Smarketing Show!

Join your hosts Rick Lambert & Melissa Theriault interviewing market leaders with intelligent insights you can use to Sell & Market to WIN.

[https://www.linkedin.com/in/rick-lambert/](https://www.linkedin.com/in/rick-lambert/)

Rick Lambert

[https://www.linkedin.com/in/melissa-theriault-6803451a/](https://www.linkedin.com/in/melissa-theriault-6803451a/)

Melissa Theriault

[The Smarketing Show](#)

[Unstoppable MSP Marketing – An Interview with Crystal Conkle, CMO of The 20](https://in2communications.com/resources/unstoppable-msp-marketing-an-interview-with-crystal-conkle-cmo-of-the-20/)
#### Unstoppable MSP Marketing – An Interview with Crystal Conkle, CMO of The 20

[2026 Trends & Opportunities for Print Providers with Global Analyst Louella Fernandes](https://in2communications.com/resources/2026-trends-opportunities-for-print-providers-with-global-analyst-louella-fernandes-quocirca/)
#### 2026 Trends & Opportunities for Print Providers with Global Analyst Louella Fernandes

[AI Usage Update for MSPs](https://in2communications.com/resources/ai-usage-update-for-msps/)
#### AI Usage Update for MSPs

[The State of the $608 Billion MSP Market | Jay McBain Interview – The Smarketing Show](https://in2communications.com/resources/the-state-of-the-608-billion-msp-market-jay-mcbain-interview/)
#### The State of the $608 Billion MSP Market | Jay McBain Interview – The Smarketing Show

[The Road to Success with Ron Harper](https://in2communications.com/resources/the-road-to-success-with-ron-harper/)
#### The Road to Success with Ron Harper

[AI-Powered Transformation: Integrating Artificial Intelligence with Matthew Schonewille](https://in2communications.com/resources/ai-powered-transformation-integrating-artificial-intelligence-with-matthew-schonewille/)
#### AI-Powered Transformation: Integrating Artificial Intelligence with Matthew Schonewille

[Scaling Yourself Up: The Sales Evolution with Brad Rozmarynowski](https://in2communications.com/resources/scaling-yourself-up-the-sales-evolution-with-brad-rozmarynowski/)
#### Scaling Yourself Up: The Sales Evolution with Brad Rozmarynowski

[Turning the Tables on Andy Slawetsky](https://in2communications.com/resources/turning-the-tables-on-andy-slawetsky/)
#### Turning the Tables on Andy Slawetsky

[What Separates Top MSPs from the Pack](https://in2communications.com/resources/what-separates-top-msps-from-the-pack/)
#### What Separates Top MSPs from the Pack

[Why Thought Leadership](https://in2communications.com/resources/why-thought-leadership-the-smarketing-show/)
#### Why Thought Leadership

[The AI Policy Brief](https://in2communications.com/resources/the-ai-policy-brief/)
#### The AI Policy Brief

[Workplace Risks & Rewards](https://in2communications.com/resources/workplace-risks-rewards/)
#### Workplace Risks & Rewards

[Beyond the Buzzwords](https://in2communications.com/resources/beyond-the-buzzwords-the-smarketing-show/)
#### Beyond the Buzzwords

## Audio Podcast

[https://podcasts.apple.com/ca/podcast/the-smarketing-show/id1523664515](https://podcasts.apple.com/ca/podcast/the-smarketing-show/id1523664515)

[https://open.spotify.com/show/0jZk9yptKa5LtoADiZu08Z](https://open.spotify.com/show/0jZk9yptKa5LtoADiZu08Z)

[https://music.amazon.com/podcasts/b1dc11dc-03b0-4831-977b-1eea90661060/the-smarketing-show](https://music.amazon.com/podcasts/b1dc11dc-03b0-4831-977b-1eea90661060/the-smarketing-show)

[https://music.youtube.com/playlist?list=PLhfJu-dxc9B7ZbNTo7bGn7zu1WfZvUFiU](https://music.youtube.com/playlist?list=PLhfJu-dxc9B7ZbNTo7bGn7zu1WfZvUFiU)

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