---
title: "Must Have Marketing Videos"
id: "4510"
type: "post"
slug: "must-have-marketing-videos"
published_at: "2020-08-21T19:31:37+00:00"
modified_at: "2024-02-26T17:22:17+00:00"
url: "https://in2communications.com/must-have-marketing-videos/"
markdown_url: "https://in2communications.com/must-have-marketing-videos.md"
excerpt: "Does your business have a video strategy? When asked, 71% of people say they’d rather watch a video than read an article on a website. According to the experts, video..."
taxonomy_category:
  - "IN2blog"
taxonomy_post_tag:
  - "company video"
  - "explainer video"
  - "product videos"
  - "video for website"
  - "videos"
---

Does your business have a video strategy? When asked, 71% of people say they’d rather watch a [video](https://in2communications.com/interactive-vid-audio/)
 than read an article on a website. According to the experts, video has just surpassed blogging as the number one component of a content strategy.

> *“You wouldn’t want to invest much into in a video that has a short shelf life, like a ‘Happy Holidays from the Team’ video, but a video that’s going to be housed on your home page for a longer period of time is worth the investment.”*
> 
>  *– Cheryl Weedmark*, Director of Marketing & Customer Experience at IN2communications.com

Here are the top five must-have marketing videos to help you build your video marketing strategy.

**1. Company Story** – Who are you? Where did you come from and where are you going? People want to build a relationship with the faces behind the company. Talk about your history, about the organizations you support in the community, and make sure to talk about your company values. This is a great video to put on your website homepage or about us page.

**2. Explainer Video** – This video gets behind why a prospective customer should do business with you.Talk about the problem that you can help solve for them.

**3. The Executive Thank You Video (from a company executive)** – This is a B2B winner. Your customer has just bought your product and they’re taken to a landing page where an executive video thanks them for their purchase, suggests some related up-sells and lets them know that you’re personally invested in their success. A very powerful piece of content! This is even more effective if you can personalize it for each sale.

4. **Landing** **Page** **Videos** – This is a relatively new type of video. When the customer arrives on the landing page, they’re greeted by a video explaining what they can expect when they surrender their contact information. For example, that they’ll be contacted by someone shortly, can we help you going forward? etc.

> “This type of video does two types of things – it lets the person know what’s going to happen next, and it also helps your sales reps by letting the potential customer know in advance that they’ll be contacted by them.”
> 
>  – Rick Lambert, B2B Sales Performance Coach of [selltowin.com](http://selltowin.com/ecademy)

**5**. **Promotional** **Product** **Service** **Video** – This video talks about what you’re selling and the services that you offer. This is a late-stage funnel video that’s a great asset for your sales team when they’re about to close a sale.

While these five must-have videos are great for you to include in your video marketing strategy, check out [Episode 28](https://www.youtube.com/watch?v=5YcUnqRnrDE&t=27s)
of the SMARKETING Show where you’ll learn about five more types of videos that are effective winners for your video strategy!

https://www.youtube.com/watch?v=5YcUnqRnrDE&t=27s

Filmed live on location in London, Ontario, The SMARKETING SHOW features award winning B2B Sales Performance Coach Rick Lambert of [selltowin.com](http://selltowin.com/ecademy)
 and former TV News Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience at IN2communications.com.

Join Rick and Cheryl Thursdays on YouTube when B2B sales and marketing meet!