Job Overview:

We are hiring a talented SEM Specialist to join our team. If you’re excited to be part of a winning team, in2communications is a great place to grow your career.

This position is a fully remote position.

Responsibilities:

• Develop optimization strategies that increase our client’s search engine results rankings, including, but not limited to: keyword research, industry research, daily SEO monitoring.
• Manage paid advertising campaigns A-Z, including building on ad-buying interfaces, optimizing, and making daily adjustments as needed to ensure ROI is hitting goals.
• Manage search and social media advertising campaigns including building campaigns from scratch, optimizing, and making daily adjustments as necessary.
• Set measurable goals that demonstrate improvement in marketing efforts through paid advertising and SEO.
• Monitor daily performance metrics to understand SEM strategy performance
• Collaborate with others within our marketing department to manage client strategies.
• Write compelling and high-quality website content, ad copy, etc.
• Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions.
• Help determine client benchmarking and implement optimizations to hit client KPIs in the quickest time possible, through owned channels.
• Improve upon paid search and social media processes and innovation of new strategies and techniques.
• Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others.
• Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients.
• Generate new business development through service expansion identification, strategic audits, and development of paid advertising pipeline.
• Strategy, planning, & content creation on small B2B accounts.

Qualifications:

• 2+ years of experience in successfully developing and executing SEM campaigns
• Understanding of search engine algorithms and ranking methods
• Identify areas for on-site improvements in site structure, internal linking, and content
• Experience with SEO programs: Google Analytics or Adobe Analytics, SEMrush, Google Tag Manager, Google Search Console, Google My Business
• Experience with PPC programs: Google Ads, Facebook Ads, LinkedIn Ads
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as social media marketing, email marketing, and customer growth and promotion, is a plus
• Experience using the following tools is considered an asset: WordPress, Canva, and Hootsuite.

Benefits of Joining the In2 Team:

• Work from home
• Flexible work schedule
• Competitive salary
• Full benefits (after trial period)
• North American clients
• Superb teammates
• Growing business
• Professional coaching

Job Types: Full-time, Permanent, Remote

How to Apply

• Submit resume + cover letter